Landmark Study Sheds Light on Profound Benefits of the Performing Arts

After two years of intensive action research, the value and benefits of performing arts presentation for Canadians are brought to light in a unique report.  This report, released on April 29, 2013,  was commissioned by the Canadian Arts Presenting Association.

According to the CAPACOA news release, the Key Findings in this report are:

• Canadians value the performing arts, with 3 in 4 reporting attending a wide range of live events.
• Canadians volunteer in the performing arts: for each paid staff member, there are 17 volunteers giving their time to performing arts presenting organizations.
• Media viewing of performing arts doesn’t replace live attendance; it supplements it. Canadians are twice as likely to ascribe a high importance to live performing arts attendance than to any media-based viewing.
• Canadians attend events predominantly in specialized performing arts facilities and outdoor venues, and most say these facilities are important to the quality of life in their communities.
• Canadians believe that the presentation of performing arts equally benefits the individual who attends and the community as a whole.
• For Canadians, the highest-rated benefits of the performing arts in their communities are energy and vitality along with improved quality of life, and a more creative community.
• There are more than 1,400 presenting organizations of all types in Canada: volunteer presenters and professionally-run organizations, based in a purpose-built theatre or operating in non-specialized venues, presenting festivals and series of performances, specialized in a single artistic form or presenting several disciplines such as music, theatre, dance, comedy and storytelling.

To view the full report, visit:
http://www.capacoa.ca/valueofpresentingdoc/ValueofPresenting_Final.pdf

To view hightlights of the report, please visit: 

http://www.capacoa.ca/en/services/arts-promotion/news/468-study-release

Information in this post was retrieved from: http://www.capacoa.ca/en/services/arts-promotion/news/468-study-release