Tuesday, 15 November 2011

Fort McMurray Public Library to hold book release party

Long awaited 6th book in the Diary of a Wimpy Kid series: Cabin Fever

Save the date! Friday, November 25 at 3:30 will be the Fort McMurray Public Library's official celebration of the latest in the Diary of a Wimpy Kid series. The highly anticipated 6th book in the series Cabin Fever will be available to check out from the library on November 15. “The library has ten copies on order – all ten copies will be available to check out by readers on the 15th.

To ensure you get a copy, you can place a hold on the book now by completing the request online or by calling library staff at 780-743-7804.” says marketing manager Carolyn Murray.

Children‟s Librarian Jennifer Mason is now preparing for the library‟s book release party which will be free to attend. There will be games and take home activities and everyone in attendance will have the opportunity to win a brand new copy of the book.

The celebration will take place in the Program Room, just off Syncrude Corner on the main floor of the library.

Media Contact:
Carolyn Murray
Marketing Manager, Fort McMurray Public Library

PRESS RELEASE: Major Diary of a Wimpy Kid 6 Announcement!

NOVEMBER 15, 2011 . . . Hold on Tight, this Winter has Bite


New York, NY, June 16, 2011—Amulet Books, an imprint of ABRAMS, revealed today in a major press announcement the title, first-printing quantity, and cover of the sixth Diary of a Wimpy Kid book. CABIN FEVER will have the largest first printing of any title in the series to date, with more than 6 million copies, making it the largest print publishing release of 2011 when it goes on sale Tuesday, November 15. The cover color is ice blue, which complements the red, blue, green, yellow, and purple of the first five #1 bestselling books. Cabin Fever follows the sales and publicity momentum of the March 2011 release of the #1 bestsellerthe Wimpy Kid Do-It-Yourself Book, a journal filled with interactive pages and space for readers to record their own stories. In Cabin Fever, the Heffley family is stuck indoors during a blizzard. But will they weather the storm? "A very tough New England winter inspired me to snow the Heffley family in for the holidays," said Jeff Kinney. "'Cabin fever' refers to the claustrophobia Greg feels, as well as the broader theme of the book. . . that you're trapped by the identity you create for yourself."

Six summer "snowball" events will be announced in July. Featuring the oversized Wimpy Kid Snow Globe that premiered at BookExpo in New York in May, and much more, the events will thrill fans with treats and special book previews. The wide reach of the release of the title will continue in August as kits with branded materials are mailed to booksellers and librarians to help build awareness and excitement.

"This is clearly the most anticipated book of 2011, with the largest initial print run," said Michael Jacobs, President and CEO of Abrams. Jeff Kinney's millions of fans are eager with anticipation, and the release of Diary of a Wimpy Kid: Cabin Fever will be an elating experience for them. We're thrilled to bring millions of kids—and their parents, caregivers, librarians, teachers, and friends—the book this fall, and believe that our laydown of Cabin Fever will help make this holiday season a great one for booksellers. Our pre-sales and marketing campaign over the next few months will help build that excitement and anticipation for our laydown of Jeff's next number-one bestseller."

Books in the core Wimpy Kid series by Jeff Kinney include Diary of a Wimpy Kid (2007), Diary of a Wimpy Kid: Rodrick Rules (2008), Diary of a Wimpy Kid: The Last Straw (2009), Diary of a

Wimpy Kid: Dog Days (2009), and Diary of a Wimpy Kid: The Ugly Truth (2010). Jeff Kinney has also written and illustrated The Wimpy Kid Do-It-Yourself Book and The Wimpy Kid Movie Diary. The series is a fixture on the USA Today bestseller list (the first book in the series has remained in the top 150 for more than 200 weeks) and the Wall Street Journal and Publishers Weekly bestseller lists. It has also remained consistently in the top spots on the New York Times lists since publication of the first book in the series.

More than 50 million Diary of a Wimpy Kid books are in print in the United States and Canada. The books have been sold in more than 36 countries in 35 languages around the world. Published by Amulet Books, an imprint of ABRAMS, Kinney's work has been widely praised for its ability to turn reluctant readers onto books. Jeff Kinney was named one of TIME magazine's most influential people in the world. The first movie based on the books, Diary of a Wimpy Kid, grossed more than $75 million worldwide in box office sales, and the second movie, Diary of a Wimpy Kid: Rodrick Rules, was the #1 movie at the box office in its opening weekend in theaters. The book series won Nickelodeon Kids' Choice Awards in 2010 and 2011, and Jeff Kinney was nominated for a Children's Choice Book Award in 2009, 2010, and 2011. Books in the series have won numerous awards voted on by students and teachers in schools around the globe. In March 2011, the first-ever Wimpy Kid Island, Wimpy Wonderland, debuted on www.poptropica.com.

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For more information, interviews, or images, please contact:

Jason M. Wells Executive Director, Publicity and Marketing Abrams Books for Young Readers/Amulet Books 115 West 18th Street New York, NY 10011 office: 212-229-8826 mobile: 646-456-5446 fax: 212-366-0809 jwells@abramsbooks.com  http://www.abramsbooks.com/

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