Thursday, 23 August 2012

Festivals and Events Tourism Growth Program: Sept 21 Application Deadline

Alberta Tourism, Parks and Recreation is inviting organizations to submit applications to the Festivals and Events Tourism Growth Program. The upcoming application deadline is September 21, 2012.

The program aims to assist festivals and events in Alberta reach their tourism potential. The program makes available grant funding of $25,000 to $40,000. Funding is used to work with a third party-consultant to evaluate an organization’s festival or event, identify tourism growth opportunities, and set clear steps towards growing the visitor experience and increasing visitation and revenue.

Eligible organizations include not-for profit organizations, municipalities, and First Nations or M├ętis governments. The program is most appropriate for festivals and events that attract regional, provincial, national or international visitors, and have an annual audience of at least 1500, of which a minimum 25% are out of town visitors.

The program application and program guidelines are available at: Please provide program information to organizations in your region that you feel have the potential to increase tourism visitation and revenues.

If you have any questions about the program, you can reach a Tourism Development Officer at 780-638-3350 or

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