Thursday, 9 February 2017

Valentine's Day: The Excuse for Eating Chocolate in February

Valentine’s Day is just a few days away and regardless of whether your relationship status is single or taken, February 14th is the perfect occasion to indulge in chocolate! In fact, it's practically impossible to resist the temptation when all the store shelves are filled with chocolates in all shapes and sizes. 

Why is that, anyway? Why is Valentine's Day associated with chocolate? What is the history behind the tradition of providing sweets to your sweetheart?

In 1861 Richard Cadbury, of the famous confectionary company, began selling chocolates in heart-shaped boxes.  The boxes also featured designs of cupids and rosebuds and were marketed as the ideal storage for love letters and mementos. This is how Valentine's Day and chocolate officially becoming a couple.

Over the years, the relationship continued to flourish. In 1907, chocolate pioneer Milton Hershey produced one of the the most popular Valentine's Day treats: Hershey Kisses (apparently so-called because of the "smooching" sound the chocolate made as it was being manufactured).
The commercialization of Valentines Day continued with the founding of the Russell Stover Candies Company. What began with Clara Stover wrapping candies in her kitchen in 1923, grew into one of the most successful commercial chocolate companies. The Stovers opened several companies to mass produce chocolates in heart-shaped boxes, which were then sold to department stores.

No matter what brand of chocolate you buy, be sure to enjoy the rich history that went into bringing them to you for Valentine’s Day!

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